"Start-Up Telemarketing"
How to Launch a Profitable Sales Operation

Most books on telemarketing are really about tele-sales--techniques for selling over the phone. Start-Up Telemarketing is different. Written specifically for owners and managers of small-to-mid-sized businesses--and marketing managers in larger companies--it helps you get a telemarketing operation up and running fast, while avoiding the hassles and headaches that often plague the business.

Key Benefits
With Start-Up Telemarketing, you get an exhaustive start-up checklist to ensure efficiency right off the bat. Plus, using some of the most innovative techniques in the business, you discover:

How to lay out the operation.
How to recruit, train, motivate and compensate sales staff.
How to implement advanced selling techniques.
How to determine where telemarketing can generate the greatest return on your dollar.
How to integrate telemarketing with space advertising, direct response, promotion and a regular sales operation.

Sample sales-tracking and record-keeping forms and scripts are included, along with a sample telemarketing training manual in an appendix.

Softcover
$16.95 + $3.95 s/h"

Hardcover
$24.95 + $5.00 s/h

Out of print temporarily. Call to order.

Tel 480-483-1370 | 1-800-OK-FIDEL (1-800-653-4335) | Stanley.Fidel@fidelcom.com