Spend a productive, enjoyable day with Stan Fidel designing a strategic plan to grow your business. Our only focus is assisting you to reach your sales and marketing goals. Together, we create a multi-faceted strategy that is designed to attract more business to you and your company.
Building on your past experience and achievements, we decide on the optimum marketing mix for you. We assist you to make the most of your time, energy and money resources, maximizing the return on your marketing investment. You receive a brand new marketing image that attracts quality prospects like a magnet. Your unique abilities and services are packaged to build enhanced value in the minds of your prospects. You will now have:

NEW IMAGE
NEW SELLING STRATEGIES
BOTTOM LINE RESULTS
A distinguished, unique selling proposition
A dynamic positioning statement that promotes favorable attention
A clear understanding of what your clients really want
A detailed research method that determines exactly why your clients decide to do business with you.
A productive system for obtaining better referrals from clients
Improving your ability to establish and improve rapport with anyone
Involving your prospects in the decision-making process faster
Accelerating your sales cycles in advanced markets

You earn more money from
few clients
You gain more personal time
You do more of what you
do best
You close more business
in the next 90 days
You enjoy the best year of
your career

In order to act on your advice and recommendations, your prospects and clients must trust and respect you. They need to believe that you are professional and competent. Yet many advisers have little or no materials that properly reflect who they are. The days of selling over a lunch table and writing on a napkin are numbered, if not already gone.
You need a professional package that promotes you and impresses your prospects and clients. Granted, people won't buy from you just because you have a good brochure or information package, but it definitely makes the whole process much easier.

GRAPHIC IDENTITY
THE WEB WEAVER
THE E-MAIL ADVANTAGE

A Cohesive Identity Kit

The important of your corporate image cannot be underestimated. Often, a prospect's or client's attitude to you and your organization is subtly influenced by the level of professionalism that is manifest in your materials, which include:

New, unique logo
Letterhead, envelope and card
brochure

With your new identity, the door is open to enhance your clients' perception of who you are and what you do. You sell more easily with good, professional, unique materials.

Your Extra Salesman

Nowadays, almost everyone in business has a web site. The question is, "Does your website market your business effectively?"
Many websites simply provide information. But information, by itself, does not sell. Often, it does not even contribute to a sale. A good website not only makes a powerful first impression, it also attracts new prospects and motivates them to explore your company further.
We assist you to design, develop and implement a website that will be a true marketing tool -- one that contributes to, and even facilitates, the growth of your business. In addition, your web site will be in harmony with the reset of your corporate image and marketing. Often, all that is required is fine tuning what you have now

Distinguish Yourself

People are so busy today. It's a challenge just to speak with a good prospect or client, let alone to communicate the added value that you provide. More and more people are using e-mail to stay in touch with their clients and even to attach articles, proposals, and other information.
Imagine sending an e-mail that has a broadcast quality video of you sharing a new concept, making a presentation, or simply saying, "Thank You."
We help you produce the right professional video that meets your needs. You not only get your message across, you do it in a manner that enhances other people's perceptions of you.
The video can be an attachment to an e-mail, a link to your website, or you can distribute it on a cd-rom. To see an example, CLICK HERE.

Each successful business faces the ongoing challenge of attracting new clients. New business is the lifeblood of any organization. The Power Prospecting System is guaranteed to meet the needs of your financial services company.

We assist you to obtain a database of business owners with sales that meet your criteria. We customize a pre-approach letter that is mailed to approximately 50 to 60 business owners per week.
We hire and train a telemarketer, whose job it is to get you appointments. The telemarketer works 5 to 6 hours a day, 4 to 5 days a week. The telemarketer can be an employee or independent contractor. Having your own dedicated telemarketer gives you better communication, control and results.
We also provide you with a complete script, including answers to all major objections and important questions. Your telemarketer is fully prepared to furnish your prospects with enough information to generate quality professional appointments.
We train your telemarketer in advanced telephone techniques which allow him/her to have rapport with virtually every type of prospect.
We furnish you with follow-up letters to your prospects that are easily prepared by a computer to complete the process.
The entire program is monitored and tracked by TeleMagic Software. It is easy to use and increases productivity 20% to 40%.
We leave you with a Turnkey System that continues to generate qualified appointments for you week after week.

OVER-THE-TOP-MARKETING SOLUTION
A one-day, one-on-one strategic workshop with Stan Fidel (see above)

THE POWER PROSPECTING SYSTEM
A Comprehensive Approach to Building a Successful
Telemarketing System for New Prospects (see above)

Distinguish Yourself! People are so busy today. It's a challenge just to speak with a good prospect or client, let alone to communicate the added value that you provide. More and more people are using e-mail to stay in touch with their clients and even to attach articles, proposals, and other information.
Imagine sending an e-mail that has a broadcast quality video of you sharing a new concept, making a presentation, or simply saying, "Thank You."
We help you produce the right professional video that meets your needs. You not only get your message across, you do it in a manner that enhances other people's perceptions of you.
The video can be an attachment to an e-mail, a link to your website, or you can distribute it on a cd-rom.

To see an example, CLICK HERE.

Please call or email for details on these brand new, exciting sales training ideas!

NEW! Video Conference Training
Live training conferences for groups via video cameras and the PC.

NEW! Sales Tip of the Day Program
Email messages or videos with wise words and reminders of best practice techniques for sales and marketing. Programs by the day or week.

START-UP TELEMARKETING
How to Launch a Profitable Sales Operation (soft cover book)

"When the Going Gets Tough, Invest in Sales and Marketing," The Fidel Marketer (on-line newsletter), April 8, 2002

AUDIO CASSETTE & SCRIPT
Advanced Markets Kit for Life Insurance Agents